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How to Think Big in Business

Experience is the enemy of thinking big. So is fear, caution, politics and perfection. The problem is these issues make up the very rungs of nearly every corporate ladder. That could make thinking big seem impossible. The good news is that it is not.

People who think big often perfect instead of invent. Think about every category Apple has dominated: smart phones, tablets, music downloading, software distribution. Apple wasn’t first to any of those categories, but it quickly perfected each. Similarly, there were retailers before Amazon, and there were grocery stores before Trader Joe’s. Big thinkers don’t necessarily have to blaze trails. They just have to make their trails the best freaking trails on the planet.